Technorati.com is the world’s leading blog search engine, an engine that indexes more than 1.5 million blog posts in real time. TIME Magazine has written that “If Google is the Web’s reference library, Technorati is becoming its coffee house.”
Since 2004, Technorati has been studying the space of blogs and bloggers–called the blogosphere–and has tried to unearth blogging trends and themes. For the 2008 survey, Technorati’s team tried to dig deeper into blogging and its emerging role in society, asking bloggers about “the role of blogging in their lives, the tools, time, and resources used to produce their blogs, and how blogging has impacted them personally, professionally, and financially.”
Here are the summarized results of Technorati’s key findings. To view the entire study, click HERE.
How many bloggers?
>> A Universal-McCann study (2008) revealed:
184 million worldwide have started a blog | 26.4 US
346 million worldwide read blogs | 60.3 US
77% of active Internet users read blogs
"Not all blogs are created equal," says Technorati
Who are the bloggers?
Global Snapshot of Bloggers
Demographics
U.S. Bloggers (N=550)
European Bloggers (N=350)
Asian Bloggers (N=173)
Male
57%
73%
73%
Age
18-34 years old
42%
48%
73%
35+
58%
52%
27%
Single
26%
31%
57%
Employed full-time
56%
53%
45%
Household income >$75,000
51%
34%
9%
College graduate
74%
67%
69%
Average blogging tenure (months)
35
33
30
Median Annual Investment
$80
$15
$30
Median Annual Revenue
$200
$200
$120
% Blogs with advertising
52%
50%
60%
Average Monthly Unique Visitors
18,000
24,000
26,000
Segment Snapshot of Bloggers
Demographics
Personal (N=1015)
Corporate (N=156)
Professional (N=590)
With Advertising (N=695)
No Advertising (N=595)
Male
64%
70%
72%
66%
66%
Age
18-34 years old
52%
45%
48%
53%
45%
35+
48%
55%
52%
47%
55%
Single
36%
24%
31%
34%
34%
Employed full-time
52%
51%
55%
49%
56%
Household income>$75k
37%
49%
42%
40%
37%
College graduate
70%
74%
74%
69%
72%
Average blogging tenure (months)
35
35
38
35
33
Median Annual Investment
$100
$200
$150
$100
0
Median Annual Revenue
$120
$250
$300
$200
0
% Blogs with Advertising
53%
64%
59%
100%
0%
Average Monthly Unique Visitors
12,000
39,000
44,000
46,000
4,000
Global Bloggers by Gender
Demographics
Female (N=438)
Male (N=852)
Personal Blog
83%
76%
Professional Blog
38%
50%
Age
18-24 years old
9%
15%
25+
91%
85%
Single
29%
36%
Employed full-time
44%
56%
Median Annual Investment
$30
$60
Median Annual Revenue
$100
$200
% Blogs with advertising
53%
54%
Sell Through a Blog ad Network*
16%
7%
Have Affiliate ads*
41%
32%
Have Contextual ads*
61%
73%
* Among those with advertising on their blogs
Blogging in Graphs
Technorati says…
“Bloggers are not a homogenous group, but they are an educated and affluent one: three out of four U.S. bloggers are college graduates, and 42% have attended graduate school. They skew male, and more than half have a household income over $75,000.
“They are experienced: although it has only recently exploded into the mainstream, blogging is not a new phenomenon. Half of bloggers are on their second blog, and 59% have been blogging for more than two years.”
__
*Tomorrow, more summarized updates from Technorati’s State of the Blogosphere 2008!
The Team RP-Flippyknows Bloggers Night also served as the launch of Flippyknows’ FLIP the MIC sessions, where creative souls showcase their performances in the true spirit for sharing and creative collaboration.
First off in the lineup was Paul Zialcita, a percussionist and performance artist who fuses percussion, Filipino Martial Arts, and recycled instruments. In this performance, Paul uses a five-gallon mineral water bottle mounted on an andador (rattan baby walker) and the Kali Drum, a large drum made of mylar and a large garbage can. The Kali Drum is called such because it is played using patterns and techniques from the Filipino Martial Arts–referred to as kali, escrima, or arnis.
Next off was Flippyknows founders, producers, and musicians Miko Pepito and Nityalila Saulo, doing a funky spoken word + acoustic performance called “Piling-Pili at Pinong-Pino.”
And here is Jeff Pagaduan performing an original piece.
THANKS TO FLIPPYKNOWS FOR RECORDING AND POSTING THESE VIDEOS!
‘Till the next collaboration… and the next blogging event!
On October 15th bloggers everywhere will publish posts that discuss poverty in some way. By all posting on the same day we aim to change the conversation that day, to raise awareness, start a global discussion and add momentum to an important cause.
WHY?
Every blogger has a unique voice, audience and perspective. By speaking to their readers on topic about an important issue we can discuss global issues like poverty in a new and hugely multi-faceted way. And from discussion springs action.
Blogging and art mix at the Team RP-Flippyknows Bloggers Night
SAN JUAN City, Manila – They start late at night, with bags of junk food and pizzas. They sit on floors covered with mattresses and small tables and put their footwear on the cold cement. Around them are paintings and sculptures from fine arts students and their mentors. It’s a scene typical of an art gala but people here are not talking just about art — they’re hoping to share in national change through their blogs.
And at the last small and intimate gathering at the My Little Art Place in San Juan City, the group of amateur and professional bloggers talks about how blogging is changing information dissemination.
The event is simply called Philippine Bloggers’ Night. Essentially, the event is a workshop on creating a blog and how individuals and other institutions are using it. Some bloggers gave insights about how they built their blogs and what they focus on. Others shared how media companies are adapting to the changes brought about by the Internet. The realization is that media is not the gatekeeper of information anymore. The power to disseminate has also been given to the ordinary individual.
Paul Zialcita with his Kali Drum and water bottle drum (photo by JP Manahan)
Of course, being in an art place, the event also has some creative essence to it. Percussionist Paul Zialcita showed some of his instruments, such as a daiko-like drum that is actually made out of a garbage can and a drum made out of a half-filled water gallon placed on top of the opening of a hand-made baby walker. There is also a performance by “spokenword” artist Miko Pepito and recording artist Nityalila.
The event is organized by a group of bloggers calling themselves Flippyknows, whose name is a play of the word “Filipino.” Just as their tagline says, “Because the Filipino Knows,” the group focuses on encouraging Filipinos to develop their creativity and also on technology.
For this particular night, the group also partnered with Team RP, who is advocating change in the society for the sake of truth, accountability and reform.
After a successful night, both groups are hoping to continue holding such events to encourage people to get involved in social issues while enjoying creativity at its simplest.
