Technorati releases ‘State of the Blogosphere 2008′ (part 1)

Technorati.com is the world’s leading blog search engine, an engine that indexes more than 1.5 million blog posts in real time. TIME Magazine has written that “If Google is the Web’s reference library, Technorati is becoming its coffee house.”

Since 2004, Technorati has been studying the space of blogs and bloggers–called the blogosphere–and has tried to unearth blogging trends and themes. For the 2008 survey, Technorati’s team tried to dig deeper into blogging and its emerging role in society, asking bloggers about “the role of blogging in their lives, the tools, time, and resources used to produce their blogs, and how blogging has impacted them personally, professionally, and financially.”

Here are the summarized results of Technorati’s key findings. To view the entire study, click HERE.

How many bloggers?

>> A Universal-McCann study (2008) revealed:

• 184 million worldwide have started a blog | 26.4 US
• 346 million worldwide read blogs | 60.3 US
• 77% of active Internet users read blogs

"Not all blogs are created equal," says Technorati

Who are the bloggers?

Global Snapshot of Bloggers

Demographics	U.S. Bloggers (N=550)	European Bloggers (N=350)	Asian Bloggers (N=173)
Male	57%	73%	73%
Age
18-34 years old	42%	48%	73%
35+	58%	52%	27%
Single	26%	31%	57%
Employed full-time	56%	53%	45%
Household income >$75,000	51%	34%	9%
College graduate	74%	67%	69%
Average blogging tenure (months)	35	33	30
Median Annual Investment	$80	$15	$30
Median Annual Revenue	$200	$200	$120
% Blogs with advertising	52%	50%	60%
Average Monthly Unique Visitors	18,000	24,000	26,000

Segment Snapshot of Bloggers

Demographics	Personal (N=1015)	Corporate (N=156)	Professional (N=590)	With Advertising (N=695)	No Advertising (N=595)
Male	64%	70%	72%	66%	66%
Age
18-34 years old	52%	45%	48%	53%	45%
35+	48%	55%	52%	47%	55%
Single	36%	24%	31%	34%	34%
Employed full-time	52%	51%	55%	49%	56%
Household income>$75k	37%	49%	42%	40%	37%
College graduate	70%	74%	74%	69%	72%
Average blogging tenure (months)	35	35	38	35	33
Median Annual Investment	$100	$200	$150	$100	0
Median Annual Revenue	$120	$250	$300	$200	0
% Blogs with Advertising	53%	64%	59%	100%	0%
Average Monthly Unique Visitors	12,000	39,000	44,000	46,000	4,000

Global Bloggers by Gender

Demographics	Female (N=438)	Male (N=852)
Personal Blog	83%	76%
Professional Blog	38%	50%
Age
18-24 years old	9%	15%
25+	91%	85%
Single	29%	36%
Employed full-time	44%	56%
Median Annual Investment	$30	$60
Median Annual Revenue	$100	$200
% Blogs with advertising	53%	54%
Sell Through a Blog ad Network*	16%	7%
Have Affiliate ads*	41%	32%
Have Contextual ads*	61%	73%

* Among those with advertising on their blogs

Blogging in Graphs

Technorati says…

“Bloggers are not a homogenous group, but they are an educated and affluent one: three out of four U.S. bloggers are college graduates, and 42% have attended graduate school. They skew male, and more than half have a household income over $75,000.

“They are experienced: although it has only recently exploded into the mainstream, blogging is not a new phenomenon. Half of bloggers are on their second blog, and 59% have been blogging for more than two years.”

__

*Tomorrow, more summarized updates from Technorati’s State of the Blogosphere 2008!

Team RP and Flippyknows hold first Bloggers Night

BLOGGING MIXES FLARE FOR ART

By Alexander Villafania
INQUIRER.net

http://blogs.inquirer.net/blogaddicts/2008/10/13/blogging-mixes-flare-for-art/

Blogging and art mix at the Team RP-Flippyknows Bloggers Night

SAN JUAN City, Manila – They start late at night, with bags of junk food and pizzas. They sit on floors covered with mattresses and small tables and put their footwear on the cold cement. Around them are paintings and sculptures from fine arts students and their mentors. It’s a scene typical of an art gala but people here are not talking just about art — they’re hoping to share in national change through their blogs.

And at the last small and intimate gathering at the My Little Art Place in San Juan City, the group of amateur and professional bloggers talks about how blogging is changing information dissemination.

The event is simply called Philippine Bloggers’ Night. Essentially, the event is a workshop on creating a blog and how individuals and other institutions are using it. Some bloggers gave insights about how they built their blogs and what they focus on. Others shared how media companies are adapting to the changes brought about by the Internet. The realization is that media is not the gatekeeper of information anymore. The power to disseminate has also been given to the ordinary individual.

Paul Zialcita with his Kali Drum and water bottle drum (photo by JP Manahan)

Of course, being in an art place, the event also has some creative essence to it. Percussionist Paul Zialcita showed some of his instruments, such as a daiko-like drum that is actually made out of a garbage can and a drum made out of a half-filled water gallon placed on top of the opening of a hand-made baby walker. There is also a performance by “spokenword” artist Miko Pepito and recording artist Nityalila.

The event is organized by a group of bloggers calling themselves Flippyknows, whose name is a play of the word “Filipino.” Just as their tagline says, “Because the Filipino Knows,” the group focuses on encouraging Filipinos to develop their creativity and also on technology.

For this particular night, the group also partnered with Team RP, who is advocating change in the society for the sake of truth, accountability and reform.

After a successful night, both groups are hoping to continue holding such events to encourage people to get involved in social issues while enjoying creativity at its simplest.